Messaging For Multi Touchpoint Services

Like a buncha folks these days I am obsessed with the distributed experiences of multi-touchpoint services. And yes, there needs to be a less jargon laden way to say that. The evolution of these services across all different industries is going to be facinating to watch as we move from a mobile/app focused world to a world where long percolating ubicomp concepts start showing up at a mass level. In his book Smart Things Mike Kuniavsky paints the most industry relevant picture of ubiquitous computing and what challenges are coming from a design and brand standpoint. Its an exciting picture whether you are at a digital agency, a product consultancy, a startup, or a media company.

But I was curious about whats being said today by brands who are creating multi-touchpoint services. How are they positioning their services now? Whats the messaging like? Are there any patterns? After a very quick roundup I found words like "anywhere" and "everywhere" are headed for overuse. What happens when the barrier to entry is "anywhere" and "everywhere" and those words are sapped of meaning? How do you talk about what makes your service great? The other recurring theme is a heavy handed focus on devices and platforms. While this is important given the current app/platform focused market I wonder whats coming in the post-pc ubicomp era where someone like Kindle can talk about being in the kitchen too.

Anyone else cataloging this stuff?